You've built something real. But somewhere along the way the story stopped fitting. We help you find the one that does.

Purpose for what's next. This chapter? Yours to claim. Audaciously.

Every leader and business has a story worth telling.

The right story changes everything.

But most people are still telling an old one.

The leader who’s brilliant but operating from an identity she’s quietly outgrown. The brand that’s evolved and delivered, but whose marketing hasn’t caught up with where it actually is.

That gap has a name. The ZeroPoint.

Where do you want to go?

For Leaders

You're excellent at what you do. But the role has changed, and so have you.

You don't have a performance problem. You have an identity that hasn't caught up with the leader you're already becoming.

I work with women in senior leadership who've outgrown the version of leadership that got them here.

• Executive coaching for women leaders
• Lumina Spark and Lumina Sales workshops
• Leadership team development

For Brands

Your business has grown. Does your marketing know that yet?

The problem is rarely the tactics. It's that nobody has gotten clean on the story first.

We work with growth-stage SMEs ready to find their brand truth and build marketing that means something.

• Brand strategy and messaging
• Fractional CMO and marketing leadership
• Digital campaigns, content and website builds

Hi, I'm Ainsley

Founder of ZenZero

25 years of global experience. Zero layers between you and the thinking.

ZenZero was built on a simple belief, that when your story, your strategy and your sense of self align, everything changes.

I work with brands ready to stop marketing like everyone else, and with women leaders who are ready to step into the next version of themselves. Two different engagements. One consistent approach — getting radically honest about the story first, then building everything from there.

Before ZenZero I spent two decades in senior marketing and commercial leadership at some of the most recognised names in luxury travel,  leading large teams, managing eight-figure budgets, driving digital transformation and contributing to businesses that more than doubled in size on my watch.

Boutique by design. You work directly with me. Sharp thinking, honest conversations, and the depth of experience that leave you clearer than when you arrived.

And yes, every so often a four-legged colleague makes an appearance.

Who We Work With

We partner with global leaders and organizations who care as much about how they grow as how fast. From tourism to tech, B Corps to professional services, senior executives to creative founders, our clients share a common thread: purpose, ambition, and heart.

Our Signature Approach: The ZeroPoint Blueprint

Every engagement at ZenZero — whether coaching or marketing — is grounded in the same belief. That when your story, your people and your strategy tell the same truth, growth feels grounded not forced.

The ZeroPoint Blueprint is how we make that happen. It’s a four phase methodology that moves from clarity to momentum, aligning how you think, how you lead, and how your business grows.

It’s not a framework you learn. It’s a way of working you feel.

Latest Thinking

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Testimonials

Why Our Clients Choose Us

We bridge human clarity with strategic growth, creating alignment that feels grounded and transformative.

Clients come to us for:

→ Warmth with rigor. Partnership that’s supportive and challenging.

→ Clarity that converts. Simple insights, powerful action.

Tailored collaboration. Boutique attention. Senior-level expertise.

Working with the ZenZero team has been an incredible experience. They didn’t just build us a brand and a website, they took the time to walk us through thoughtful discovery sessions to really get at the heart of our business: what makes us tick, what sets us apart, and why we do what we do.

Amber Halliday Founder, Aderra Solutions

Working with ZenZero has been a game-changer for K92 Mining. Their expertise in marketing strategy and execution has been instrumental in helping drive our investor relations and engagement efforts. Flexible, collaborative, and always focused on delivering results, ZenZero has been a trusted partner, helping us elevate our brand and connect with key audiences.

Anthony Oswald Manager Investor Relations, K92 Mining

Ainsley’s role involves a strategic oversight of our marketing initiatives, where her expertise as a top marketing executive in the cruise and travel industries has been invaluable in shaping our approach and execution. Not to mention her positive energy, deep enthusiasm and respect for our labour of love. Instantly, I completely relied on and trusted Ainsley's advice and judgment and she became an integral part of our team.

Lynn Elmhirst Executive Producer, World’s Greatest Cruises

Working with ZenZero was such a positive and empowering experience. As a spa owner, I knew I needed support to elevate my website and set up systems behind it. But I also wanted to work with someone who truly understood my vision and values. The ZenZero team stepped in with so much care, expertise and a clear strategy that made me feel completely confident in their hands.

Caroline Crochet Owner, La Cachette Spa

Frontiers North Adventures is a company that has evolved over time, and our structures, processes, and decision-making needs keep up; we’ve relied-on and benefited from Ainsley’s experience to help us do that. The bottom line is that Ainsley is a tourism industry sales and marketing expert, and our company and our team have benefitted from her knowledge, experience, and leadership.

John Gunter CEO, Frontiers North Adventures (B Corp)

Ainsley has expertly guided me through understanding and utilizing AI, significantly boosting my efficiency and broadening my technological skills. Additionally, our collaborative session focused on interviewing techniques and talent identification has empowered me to precisely determine our team's expanding needs. Ainsley's insights and her ability to create space for discussion and exploration are invaluable.

Josephine Wasch Sales Director, VIA Rail

I can’t express how transformative this experience has been for me and my business. The personalized approach made all the difference; I felt supported and understood throughout the process. Ainsley’s expertise and encouragement have empowered me to take bold steps forward, and I’ve seen a significant increase in both my productivity and overall confidence in my decision-making. This investment has truly paid off!

Kaiya Ronalds Founder, SKAIS

Working with the team from ZenZero has been great. They dove right into the unique world of game development with the enthusiasm of true boardgame geeks and the strategic mindset of seasoned marketers. They’ve especially helped us refine our product design, sharpen our marketing strategies, and really connect with our target audience. They have been a true partner.

Reid Gustavson Founder, Whispering Goat Games

Ainsley was able to quickly notice limiting beliefs and tendencies that I didn't realize were holding me back in my business. Her use of the Lumina Spark assessment tool provided insightful clarity that gave me a better understanding of how I respond to stress. I have really appreciated her commitment to helping me improve my own messaging and influence. Her passion and enthusiasm for helping others find their own voice comes through in every session.

Jeanene Jobst Founder, Peak Edge Coaching

Ainsley has a way of naturally inspiring growth by understanding and tapping into your uniqueness, and combining it with practical strategies. Every time I talk to her, I feel more connected to my goals, more motivated, and re-inspired. My transition into entrepreneurship could have been rocky and chaotic but thanks to Ainsley, I always have a partner to level me and encourage me!

Yruwsha Hachkowski Owner, Jog My Dog

Ainsley has an incredible ability to help weave together all aspects of my life and work into a clear, authentic message that actually feels like me; not a cookie-cutter version of what marketing ‘should’ look like. Her guidance has allowed me to promote myself with confidence and clarity, while staying true to my own voice and values. She brings what I call ‘humble magic' into everything she does, creating space for insight, clarity, and bold new ideas to emerge.

Courtney Maier Courtney Maier & Associates

Working with Ainsley has been an absolute joy. From the very first conversation, her warmth, encouragement, and genuine care made me feel fully supported. She brings such an approachable and uplifting energy that turned our collaboration into not just a productive experience, but a truly delightful one. I left our conversations feeling clearer, confident, and inspired to take action. Ainsley’s ability to combine her expertise with such kindness and encouragement is truly unique.

Hayley Magwood Sales Manager, Frontiers North Adventures

Seven sessions wasn't enough! Ainsley helped me find my voice and turn my big, sometimes paralyzing ideas into smaller, actionable steps. More importantly, she helped ground me. TBecause of this work, the way I approach my career, my relationships, and my life have transformed. If you’re feeling stuck and need a kaleidoscope of light to spark your creativity and excitement again, start here: Ainsley with ZenZero.

Debbie Horrilleno Sales Leader, Celebrity Cruises

Let's Talk

Whether you're a leader ready to own your next chapter or a brand ready to tell your truth,  the conversation starts here.

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hello ZenZero

/ẓén·ẓe·ro/: Ginger

Named for the Italian word for ginger, ZenZero stands for clarity with bite. We work with leaders and businesses ready to return to their ZeroPoint, the place where story, strategy and direction finally align.

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For thousands of years the Shíshálh and Sḵwx̱wú7mesh people have stewarded this land, their own (unceded) traditional territory. I am grateful to live and work on these lands and waters, and I work from a place of respect and responsibility to this gift.

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