ZenZero brings together executive coaching, leadership development, brand strategy and marketing.

We help ambitious founders and leaders make the high-stakes decisions they’ve been putting off, support teams to work better together, and help growing businesses sharpen their positioning and turn marketing strategy into action.

Where do you want to go?

For Leaders

You've got the ambition. Let's build your audacity.

I help ambitious founders and leaders stop avoiding the high-stakes decisions standing between them and their biggest, baddest, boldest life.

For individuals and leadership teams:

• Executive coaching
• Mind-Body coaching
• Lumina Spark and Lumina Sales workshops
• Leadership team development workshops

Explore Executive Coaching →

For Brands

Your business has grown. Does your marketing know that yet?

The problem is rarely the tactics. It's that nobody has gotten clean on the story first.

We help growth-stage businesses sharpen their positioning, give customers a reason to choose them and put their marketing plans into action. Our particular expertise is in travel, tourism and hospitality.

• Brand strategy and messaging
• Fractional CMO and marketing leadership
• Digital campaigns, content and website builds

Explore Marketing →

Every leader and business has a story worth telling.

What matters is what you do next.

The story you carry about yourself influences how you lead, what you pursue and the decisions you make. The story your business tells shapes how people understand it, trust it and ultimately choose it.

But a familiar story isn’t always an accurate one.

ZeroPoint is where we get honest about what’s true now: what still fits, what needs challenging and what’s worth carrying forward. Then we connect that understanding to decisions, strategy and practical action.

Hi, I'm Ainsley

Founder of ZenZero

25 years of global commercial experience. Zero layers between you and the thinking.

I built ZenZero on a belief: your story, your strategy and your sense of self need to align.

I work with ambitious founders and leaders ready to make the high-stakes calls standing between them and the life they actually want. And with brands ready to stop marketing like everyone else.

Coaching or marketing, I start the same way: getting radically honest about the story first, then doing something with it.

Before ZenZero, I spent two decades in senior marketing and commercial leadership at some of the most recognised names in luxury travel. I led large teams, managed eight-figure budgets, drove digital transformation and contributed to businesses that more than doubled in size on my watch.

I’m based in Vancouver and work with clients wherever they are, in person or on Zoom.

ZenZero is boutique by design. You work directly with me, with a specialist team supporting our marketing delivery.

And yes, every so often a four-legged colleague makes an appearance.

Who We Work With

We partner with global leaders and organizations who care as much about how they grow as how fast. From tourism to tech, B Corps to professional services, senior executives to creative founders, our clients share a common thread: purpose, ambition, and heart.

Testimonials

Why Our Clients Choose Us

Here’s what working with us has meant for them.

Working with the ZenZero team has been an incredible experience. They didn’t just build us a brand and a website, they took the time to walk us through thoughtful discovery sessions to really get at the heart of our business: what makes us tick, what sets us apart, and why we do what we do.

Amber Halliday Founder, Aderra Solutions

Working with ZenZero has been a game-changer for K92 Mining. Their expertise in marketing strategy and execution has been instrumental in helping drive our investor relations and engagement efforts. Flexible, collaborative, and always focused on delivering results, ZenZero has been a trusted partner, helping us elevate our brand and connect with key audiences.

Anthony Oswald Manager Investor Relations, K92 Mining

Ainsley’s role involves a strategic oversight of our marketing initiatives, where her expertise as a top marketing executive in the cruise and travel industries has been invaluable in shaping our approach and execution. Not to mention her positive energy, deep enthusiasm and respect for our labour of love. Instantly, I completely relied on and trusted Ainsley's advice and judgment and she became an integral part of our team.

Lynn Elmhirst Executive Producer, World’s Greatest Cruises

Working with ZenZero was such a positive and empowering experience. As a spa owner, I knew I needed support to elevate my website and set up systems behind it. But I also wanted to work with someone who truly understood my vision and values. The ZenZero team stepped in with so much care, expertise and a clear strategy that made me feel completely confident in their hands.

Caroline Crochet Owner, La Cachette Spa

Frontiers North Adventures is a company that has evolved over time, and our structures, processes, and decision-making needs keep up; we’ve relied-on and benefited from Ainsley’s experience to help us do that. The bottom line is that Ainsley is a tourism industry sales and marketing expert, and our company and our team have benefitted from her knowledge, experience, and leadership.

John Gunter CEO, Frontiers North Adventures (B Corp)

Ainsley has expertly guided me through understanding and utilizing AI, significantly boosting my efficiency and broadening my technological skills. Additionally, our collaborative session focused on interviewing techniques and talent identification has empowered me to precisely determine our team's expanding needs. Ainsley's insights and her ability to create space for discussion and exploration are invaluable.

Josephine Wasch Sales Leader, VIA Rail

I can’t express how transformative this experience has been for me and my business. The personalized approach made all the difference; I felt supported and understood throughout the process. Ainsley’s expertise and encouragement have empowered me to take bold steps forward, and I’ve seen a significant increase in both my productivity and overall confidence in my decision-making. This investment has truly paid off!

Kaiya Ronalds Founder, SKAIS

Ainsley was able to quickly notice limiting beliefs and tendencies that I didn't realize were holding me back in my business. Her use of the Lumina Spark assessment tool provided insightful clarity that gave me a better understanding of how I respond to stress. I have really appreciated her commitment to helping me improve my own messaging and influence. Her passion and enthusiasm for helping others find their own voice comes through in every session.

Jeanene Jobst Founder, Peak Edge Coaching

Ainsley has a way of naturally inspiring growth by understanding and tapping into your uniqueness, and combining it with practical strategies. Every time I talk to her, I feel more connected to my goals, more motivated, and re-inspired. My transition into entrepreneurship could have been rocky and chaotic but thanks to Ainsley, I always have a partner to level me and encourage me!

Yruwsha Hachkowski Owner, Jog My Dog

Ainsley has an incredible ability to help weave together all aspects of my life and work into a clear, authentic message that actually feels like me; not a cookie-cutter version of what marketing ‘should’ look like. Her guidance has allowed me to promote myself with confidence and clarity, while staying true to my own voice and values. She brings what I call ‘humble magic' into everything she does, creating space for insight, clarity, and bold new ideas to emerge.

Courtney Maier Courtney Maier & Associates

Working with Ainsley has been an absolute joy. From the very first conversation, her warmth, encouragement, and genuine care made me feel fully supported. She brings such an approachable and uplifting energy that turned our collaboration into not just a productive experience, but a truly delightful one. I left our conversations feeling clearer, confident, and inspired to take action. Ainsley’s ability to combine her expertise with such kindness and encouragement is truly unique.

Hayley Magwood Sales Manager, Frontiers North Adventures

Seven sessions wasn't enough! Ainsley helped me find my voice and turn my big, sometimes paralyzing ideas into smaller, actionable steps. More importantly, she helped ground me. Because of this work, the way I approach my career, my relationships, and my life have transformed. If you’re feeling stuck and need a kaleidoscope of light to spark your creativity and excitement again, start here: Ainsley with ZenZero.

Debbie Horrilleno Sales Leader, Celebrity Cruises

Let's Talk

Whether you’re facing a high-stakes decision, looking for support for your leadership team, or ready to sharpen your brand and marketing, let’s explore working together.

Latest Thinking

From the ZenZero blog

GrowthStrategy

How Are Companies Using AI for…

Why AI for marketing often falls short isn’t a tool problem, it’s a clarity problem. Learn what growth-stage businesses need…

Featured

From Courage to Audacity

If you’ve outgrown survival mode, this is your invitation to move from courage to audacity and build a life that…

CultureStrategy

The Audacity of Quiet: Why Influence…

The audacity of quiet proves leadership is not about dominating the room, but leading with clarity and presence. Discover a…

hello ZenZero

/ẓén·ẓe·ro/: Ginger

Named for the Italian word for ginger, ZenZero stands for clarity with bite. We work with leaders and businesses ready to return to their ZeroPoint, the place where story, strategy and direction finally align.

Connect with us on social

Join our community to fuel your growth journey and get a dash of everyday inspiration.

hello@zenzeroconsulting.com

For thousands of years the Shíshálh and Sḵwx̱wú7mesh people have stewarded this land, their own (unceded) traditional territory. I am grateful to live and work on these lands and waters, and I work from a place of respect and responsibility to this gift.